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About Us - Gemfling & Verichannel

Gemfling is a service of Verichannel, LLC, a private company which operates multiple jewelry industry search engines, each with a specific purpose. These include specialty search engines for groups such as Independent Jewelers Organization (; American Gem Society (; the De Beers' Forevermark diamond (; and Worldmart*E, a Chinese-language trading platform for diamonds (

Verichannel is managed by three well-known jewelry industry figures:

William Boyajian, Chairman, was formerly the long-time president of the prestigious Gemological Institute of America, the world leader in gemological research, grading, and education. (

Jacques Voorhees, President, is the inventor of online trading in the diamond industry, having founded Polygon in 1975, and which is today one of the jewelry industry's largest business-to-business e-marketplaces. (

Krista Olson, Vice-President, was Group Sales Director of Reed Expo's JCK Show™, the largest jewelry trade show in the world, and a co-founder of Luxury by JCK™, a specialty designer-jewelry show. (